Explainer · Updated September 2026
Midjourney bought Co-Star. Here is what that actually means.
What was reported, what is genuinely unknown, and how to decide whether to stay, without the panic.
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What was reported
In July 2026, Bloomberg and TechCrunch reported that the AI lab Midjourney had acquired Co-Star, with the deal having closed the previous spring. Co-Star's team of around two dozen people joined Midjourney, which is building its first standalone consumer apps. Terms were not disclosed. Co-Star has roughly 4.3 million monthly active users.
Midjourney has been public about wanting to expand past image generation, having historically operated mostly through Discord rather than its own apps. Buying a consumer product team with a shipped app and several million monthly users is a fairly legible way to do that.
What has not changed
Being precise here matters more than being dramatic. As things stand: Co-Star is still running. It is still free with paid features. There has been no announced change to its privacy policy, its data handling, or how horoscopes are written. Nobody has said your chart data is going anywhere.
Plenty of coverage has implied more than that. It is worth not repeating it.
What is genuinely unresolved
The honest uncertainties, which are ordinary for any acquisition:
- Product direction. Co-Star's team is now working inside a company building new consumer apps. Where that leaves Co-Star itself is not something either company has spelled out.
- The writing. Co-Star's daily prompts have used a mix of AI and human writing. Whether that mix shifts under an AI lab is an open question, and if the voice is why you use it, that is the thing to watch.
- Data policy. Policies can be revised after a deal closes. Nothing has been announced. The practical response is to check the policy yourself now and again later, rather than assume in either direction.
How to decide whether to leave
A reasonable way to think about it, without catastrophising:
Stay if you use Co-Star mainly for the friend charts and the daily one-liner. That combination is unmatched, and no announced change has actually affected it yet.
Leave if the acquisition crystallised something you already half-knew: that you have given several years of daily attention and your exact birth time to an app that gives you nothing durable back. That is a good reason to move, and it was a good reason before July.
If you do leave, take this with you: your birth date, exact birth time, and birth city. That is all any astrology app needs. The ephemeris underneath is the same everywhere, so your chart will come out identical. What does not transfer anywhere is your friend graph.
Where people are going
We keep a fuller ranked list on our Co-Star alternatives page, and a trait-by-trait breakdown at apps like Co-Star. The short version: CHANI for the best astrological writing, The Pattern for depth and relationships, and Artemis if you want an app that keeps your history instead of a feed: astrology and tarot together, a journal that remembers what you pulled, a check-in weeks later asking how it went, and Your world, where the people and worries you write about each get their own page built from your own words, with today's sky read against their chart and yours. If what you are really losing is an app that knew the people in your life, that is the closest thing to it.
Common questions
Did Midjourney buy Co-Star?
Yes. Bloomberg reported the acquisition in July 2026, with the deal having closed that spring. Co-Star's team of about two dozen joined Midjourney. Financial terms were not disclosed.
Why would an AI image company buy an astrology app?
Midjourney has said it is expanding beyond image generation into its own standalone consumer apps, having operated largely through Discord. Co-Star brings an experienced consumer product team and an app with roughly 4.3 million monthly active users.
Will my Co-Star data be used to train AI?
Co-Star has not announced any change to how user data is handled, and we are not going to claim otherwise. If it matters to you, read the current privacy policy rather than relying on speculation, including ours, and check whether it has been revised since the acquisition closed.
Should I delete my Co-Star account?
That is a personal call and it depends on how you feel about the birth data and usage history sitting in it. If you do want to leave, export or note down your birth date, exact time and place first. That is all any other astrology app needs to rebuild your chart identically.
Is Co-Star still free?
It remains free with paid features, as before. No pricing change has been announced in connection with the acquisition.
Own your practice, not just your feed
Free to try. Your chart, your cards, your journal, exportable and deletable whenever you want.
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